Certificate in Entrepreneurship

The need for many students in other disciplines to understand entrepreneurship is increasing, especially with the dramatic changes taking place in their fields of study. Many students end up in careers where they work for themselves and thus basic business and entrepreneurial principles become invaluable for them.

The Cross Campus Certificate in Entrepreneurship consists of fifteen credit hours. Only students outside of the Kelley School of Business will be admitted into the Certificate in Entrepreneurship program. The program consists of three courses from the Kelley School of Business and two courses chosen by each school. This allows for the students to learn the basic issues involved with entrepreneurship while retaining some flexibility in tailoring the program to the students’ particular area(s) of interest.

Each school will propose specific courses that their students will be required to take in order to receive the Certificate. These courses will be discussed and approved by the Department of Management & Entrepreneurship in consultation with the Johnson Center for Entrepreneurship & Innovation so that each school has developed a list of potential courses related to the specific domain.

To be considered for the Certificate, students must apply online.

Required Courses

NOTE: A minimum grade of C in all courses with an overall certificate GPA of 2.5 is required.

School of Informatics, Computing, and Engineering Courses

I400/H400/I590: Topics – Design Strategy (3 credit hours)

This course requires students to use design thinking to better understand the factors affecting the success or failure of a design beyond the target audience and problem space. The purpose is to develop an understanding of the factors affecting the viability of a design and to iterate on the design to propose solutions to avoid its failure. Each lecture involves a discussion about a particular strategic design topic and how the design team involved in the case presented failed to take factors outside of the perceived quality of the design into account.

Students are required to consider the organization’s culture, market position, brand, consumer preferences, financial commitment, project management, product promotion, etc. Each team iterates on the design being studied, makes a case for why the iterated design would have effectively prevented the project’s failure, and speculates why those involved failed to follow their proposed design strategy.

I400/H400/I590: Topics – Technology Entrepreneurship (3 credit hours)

Building on the skills developed in I400/H400/I590: Topics Design Strategy, this course teaches students the importance of systems and design thinking as they relate to building and managing a start-up holistically. Using the Lean Startup methodology developed by Eric Ries and presented in The Lean Startup (2011), students are required to take a business concept from inception to implementation, at least to the degree required to have a minimum viable product (MVP), using the Business Model Canvas as a framework.

The focus of the course is for students to get their ideas off of paper and into the market. Concepts covered will include business-hypothesis-driven experimentation, iterative product releases, and validated learning. Students develop a prototype of their concept and seek feedback from target customers throughout the semester. The course also includes talks by guest speakers who have direct experience in starting and building successful technology start-ups.

Kelley School of Business Courses

W212: Exploring Entrepreneurship (3 credit hours)

This course provides a survey of the basic concepts of starting a business. The course covers the personal origins for motivation for entrepreneurship and the skills, knowledge, and abilities of the entrepreneur. The course includes guests who have successfully started their own businesses and who speak with students about their experiences. The course concludes with students assessing their own potential and developing an idea for a new business.

W300: Small Business Management (3 credit hours)

This course provides an exploration into the fundamentals of effective small business management, covering such diverse activities as management, marketing, finance, and operations. Topics such as growth, advertising, financial analysis, budgeting, purchasing, inventory management, and financial control are also covered. The following special issues facing small business owners and managers are explored: technology, crime, risk management, family business, ethics, and the global marketplace.

Z302: Managing & Behavior in Organizations (3 credit hours)

This course focuses on the integration of behavior and organizational theories. Specifically, emphasis will be on the application of concepts and theories for the purpose of improving individual, group, and organizational performance. The course builds from a behavioral foundation toward an understanding of managerial processes.